Kryptid Back-Country Snowboarding Co.

Kryptid is a hypothetical snowboard company targeting backcountry snowboarders. The term "cryptid" refers to creatures whose existance is suggested, but not confirmed. (i.e. Sasquatch, or Yeti). The idea was drawn from the fact that backcountry riders are creatures of the woods, just like Sasquatch and the Yeti. They own the woods and create their own trails. They become one with the Kryptids.